Reach young adults
through their career paths.
Drive qualified traffic to an institutional advertiser’s recruitment website by reaching young adults, particularly students and people starting their careers.
TPTA built three Geo-Personas for this campaign. Each combines all four layers, with criteria suited to its life context.
EDUCATION & FIRST JOB
Urban students & young professionals
- 01 / Socio-demographics
- Areas with students, apprentices and early-career residents; shared homes and student accommodation.
- 02 / Geography
- Urban microzones with a high concentration of universities, schools and colleges.
- 03 / Points of interest (POIs)
- Campuses, student services, exam centres and training venues.
- 04 / Online signals
- Education choices, apprenticeships, internships and student housing.
CAREER DEVELOPMENT
Young professionals in transition
- 01 / Socio-demographics
- Early working life, employment and career changes; single households and young couples.
- 02 / Geography
- Neighbourhoods and suburban areas with a greater concentration of young working adults.
- 03 / Points of interest (POIs)
- Employment services, local support, training centres and transport hubs.
- 04 / Online signals
- Career changes, job searches and new professional opportunities.
YOUNG ADULTS
Young adults in student towns
- 01 / Socio-demographics
- Areas with a strong presence of young people in education or at the start of their working lives.
- 02 / Geography
- Major cities and medium-sized student towns, beyond campus locations alone.
- 03 / Points of interest (POIs)
- Transport, shops, cinemas, training and leisure venues.
- 04 / Online signals
- Entry-level jobs, post-school options and career exploration.
With a similar university presence, housing, access to employment and interests can change the priorities. These combinations define the three Geo-Personas, paired with display, native and video formats to drive qualified traffic.
A recruitment campaign delivered for an institutional advertiser whose identity is kept private. Profiles describe a marketing audience; public data is aggregated at area level, not assigned to individuals.