Technology
A Geo-Persona connects a marketing audience to the most relevant areas. SAT measures their affinity with your objectives to guide media priorities.
See your audiences differently ↗The intelligence behind Geo-Personas
A campus, station or shop becomes more meaningful when connected to the local population, travel patterns and interests. These combinations shape the Geo-Persona.
Who lives in this area?
Age, household composition, income, occupations and housing: we describe the population of an area, without assigning these characteristics to every person passing through it.
Established statistical and demographic sources, adapted to each market.
How does the territory work?
Density, accessibility and connections between places to live, work and shop: we compare microzones at a scale suited to your campaign.
Geographic and mapping references adapted to each market.
Which places shape local life?
Schools, shops, stations, hotels and services help explain how an area may be used. We select the places relevant to your objective, distinguishing their presence from measured visits.
Location and business references selected for each campaign.
Which signals strengthen relevance?
Education, travel, leisure: content and interest signals can enrich our understanding of an area. We use this layer according to its relevance and the available data.
Contextual data and online signals suited to the campaign.
The combination makes it custom. Your objective determines the relevant signals, how they are combined and which areas to prioritise.
A POI is a point of interest, such as a shop, station or school. In each market, we adapt the sources and geographic detail to the objective and available data.
TPTA’s proprietary scoring engine
The Territorial Affinity Score gives each microzone a score from 0 to 100. It shows where to concentrate media effort for a given audience.
The score and criteria adapt to each campaign.
SAT ranks territories, never individuals.
The data used is selected according to the audience, market and campaign objective.
Signals are combined at the right geographic level to identify the areas with the strongest affinity.
SAT turns this affinity into a clear view that guides activation priorities.
The TPTA team checks the consistency of the selected areas before media activation.
Microzones with similar profiles and scores form custom territorial audiences. Each Geo-Persona connects an audience, a set of criteria and areas to activate.
Explore our case studiesTerritorial Affinity Score
A higher SAT indicates a stronger fit between the microzone and the defined audience.
Very high affinity
The TPTA platform
From your brief to Geo-Personas, priority areas and RADAR signals: discover how TPTA structures your recommendation and campaign insights.
What about your audience?
