Custom audience design
Your audience and objectives determine the data and criteria that shape each Geo-Persona.
THE PLACE TO AD / GEO-INTELLIGENCE
Identify priority areas.
Activate campaigns with precision.
Agencies and advertisers: TPTA designs custom territorial audiences and activates them programmatically.
- Global coverage
- Managed Service
- Multi-channel activation
EVERY AUDIENCE HAS A GEOGRAPHYWORLDWIDE
Expertise
From your objectives
to media activation.
You set the objective. We design your audiences and manage their activation through programmatic media.
Areas matched to your audience
SAT measures how closely each microzone matches your audience and guides media delivery.
End-to-end campaign management
From recommendations to reporting, the TPTA team manages activation across web, mobile, DOOH, CTV and audio.
Geo-Personas
One brief.
Custom Geo-Personas.
Choose an example, discover the campaign objective, then compare three Geo-Personas and the criteria that distinguish them.
Illustrative Geo-Persona examples.
Choose an example
The campaign objective
Promote a recruitment opportunity to young adults in France, adapting the targeting to their education and early career paths.
Three Geo-Personas to compare
Discuss your campaign ↗Technology
Four data layers.
A clearer view of each area.
SAT ranks microzones by how closely they match your objectives. It guides media priorities without ever scoring individuals.
Case studies
A strategy shaped
for every campaign.
FAQ
Your questions, answered.
Territorial affinity0 — 100
SAT
87 /100
Very high affinity
Who is TPTA for?
TPTA supports agencies and advertisers looking to activate custom audiences through programmatic media. For each project, the team builds the Geo-Personas and manages the campaign as a managed service.
Which markets do you cover?
TPTA operates in individual markets and across multiple countries. For each campaign, data sources, geographic units and the media plan are adapted to the local context and your objective.
Who runs the campaign?
The TPTA team builds the Geo-Personas, recommends the media plan and manages activation, monitoring and reporting. The team supports you at every stage of the campaign.
How quickly can we start?
An initial audience proposal may be prepared in under 48 hours, depending on the request’s complexity and available data. The launch schedule is then agreed with you.
How are results measured?
Indicators are defined with you according to your objective and formats: delivery, engagement, visits or other available measures. SAT informs media decisions upstream, and campaign results are then analysed against the agreed indicators.
Is self-service access available?
Campaigns are currently managed by the TPTA team as a managed service. The platform is not available on a self-service basis at this stage. Each recommendation details the Geo-Personas, targeting criteria, priority areas and the media plan.
Contact us
Let’s shape your
media strategy.
Have a project or question? Book a 30-minute call or use the form.
The TPTA teamoperations@theplacetoad.com